First, iRacing launched in August. So far what has the response been like in terms of subscribers and have those number met your expectations?

More than 12,000 people have subscribed to iRacing in the nine months that we've been open to the public, and that's without the benefit of a big-buck marketing program. Because iRacing is more like an MMO than a boxed product, we planned from the beginning to more or less continuously upgrade the service and have more of an organic style of growth. We are today pretty much right where we've planned to be, and with this partnership with NASCAR and some other exciting developments that are on the way, we expect our rate of growth to increase.
How did the deal for iRacing to support an online NASCAR racing league come about?

Personal relationships with the folks at NASCAR go back to the Papyrus days. NASCAR has been interested in sanctioned on-line competition as a form of motorsport for a long time – ten years ago Bill France Jr. was talking about doing something like this as a way for fans to get closer to the sport. And at Papyrus we were thinking about it at least that long ago. The technology in most peoples' homes is now to the point where it is possible, and NASCAR was impressed with what we had produced at iRacing.

Our first formal discussions with NASCAR took place last summer. Dale Earnhardt, Jr., who is a long-time race gamer and was one of our original alpha testers, had been saying that NASCAR and iRacing should get together. He set up the meeting and we sat down with him and the guys from NASCAR at Dale's office in North Carolina. Part of what made it memorable was that it was the final day before Major League Baseball's trade deadline, so it was a pretty busy day for John Henry (co-founder of iRacing and principal owner of the Boston Red Sox baseball team), who was also participating in the NASCAR meeting.