In another sign that the newly revamped and larger E3 is gaining traction in the games industry, Ubisoft has announced it will not be holding its annual Ubidays press event as it has done in 2007 and 2008. The big press event for the publisher is being retired in favor of showing off its games at other events such as E3.

Ubisoft decided to hold its own Ubidays event after E3 switched over from being a large trade show to a small invite-only media event for the past two years. With E3 going back to a larger trade show format in 2009, Ubisoft will now be showcasing its upcoming games at E3 in early June, along with the new European GamesCon in August and the Tokyo Game Show this fall.