During GDC last month the PC Gaming Alliance offered up their latest report on the state of the PC gaming industry, claiming that over $11 billion in worldwide revenue was generated by PC games in 2008. You can check out the entire report (in PDF format) at the organization's web site.Big Download went over the report and decided to do yet another interview with the organization's president Randy Stude (you can check out some earlier interviews with Stude here and here). Our main objective was to go over some topics that were brought up in the report as well as get some feedback on other issues that were not discussed.
First the report comes down pretty hard on Windows Vista's launch and its problems in terms of running PC games at peak performance. In your opinion did the launch of Windows Vista hamper some aspects of the PC gaming industry and if so how?
It is not the PC Gaming Alliance's opinion that Vista specifically hampered aspects of the PC gaming industry. It might be more accurate to state that Vista's challenges that were highlighted in the report contributed to PC gamers deciding not to upgrade their operating system.
The report says little about Microsoft's Games For Windows marketing program and their Games For Windows Live service, other than it turned into a free service in 2008. Do you feel the Games For Windows program has been a failure in terms of its planned mission, which is to promote PC gaming and make it more of a console gaming experience?
This is a better question for Microsoft or one of their competitors.
The report talks a bit about gaming for the Macintosh. There is no doubt there is a growing amount of Macs out there but would you agree that Apple really needs to put more energy into promoting their Mac as gaming machines in order for more games to be ports or developed specifically for the Mac?
I would expect Apple to find more games coming to their platform. Apple appears to be leaving that up to the developer community exclusively however.
The report also says little about DRM set ups in games, something that a small but very vocal amount of PC gamers hate. Should the PC game industry have done more to make DRM less evasive or perhaps do away with it altogether?
The PC Gaming Alliance has formed an anti-piracy working subcommittee. This committee is currently researching aspects of piracy and DRM and is committed to finding ways to improve the consumer experience with pc games and rights management.
The report stated that just one game, World of Warcraft, generates over $1 billion in annual revenue which means that just one game is responsible for a massive fraction of the entire PC game industry's revenue figures. Is it a little scary for the industry to have so much invested in the fortunes of just one title?
If PC gamers think that a handful of games are the best and they spend most of their time and money playing these games then we (the PCGA) believe that this is very positive and can only help the long term health of our industry. Imagine where pc gaming (in the west at least) would be if World of Warcraft weren't such an amazing game. By the way, there are games in China that dwarf WoW in terms of total number of players.
What do you think of the GDC announcement for OnLive? Do you believe they can pull off what they are trying to do and if so how will it affect PC gaming?
The PC Gaming Alliance does not give official opinions on specific products or services. However, since Onlive promotes gaming on the PC we would like very much to see them join the PC Gaming Alliance
You talk about broadband penetration for downloadable games but recently cable Internet ISPs like Comcast, Charter and other have started to put up download limits on their broadband use. Could this be a barrier to further PC gaming industry growth, especially as downloads of PC titles get larger and larger?
In my opinion not at all... Comcast and Charter need to coordinate more effectively with legitimate download services to provide better support. Many download services utilize content delivery networks (like Akamai and Digital River) to provide their games to the consumers. These services typically have servers that sit closer to the end user allowing for more efficient downloading. I doubt that the legitimate game download business is a concern for Charter and others...
Finally can we get an update on the progress of the PC Gaming Alliance's committee's for hardware requirements and piracy in terms of when their reports might be revealed?
We don't have anything to announce yet. We will provide more details ahead of E3.


The PCGA's answers were pretty shallow. Would've been nice if their responses were more in-depth.Posted at 3:27AM on Apr 7th 2009 by Einhanderkiller