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Interview: PC Gaming Alliance's president gives us an update

Just over a year ago, the PC Gaming Alliance announced their formation. The non-profit organization consisted of companies that normally are fierce competitors; Nvidia, AMD, Intel, Microsoft, Dell, Acer, Activision and more. They wanted to come together to help promote and improve the state of PC gaming.

Last June, Big Download chatted with the organization's president, Randy Stude (he is also the director of the Gaming Program Office for Intel) to get more infomation on the group and their goals. Since then the PC Gaming Alliance has released its Horizons report which they say shows that the industry is still growing and brought in a total of $10.7 billion in revenue worldwide in 2007.

With the Game Developers Conference coming in late March this year, it's likely that the PC Gaming Alliance will be making even more announcements and reports public. However we wanted to get back in touch wth Stude beforehand to get an update from him about the group, including their new membership tiers, his opinions on what other developers have said about industry issues and more.

First, the PC Gaming Alliance has revealed that it has created a cheaper way for game-oriented companies to join. Why was this decision made?

The changes to our membership tiers is not about making it cheaper, but refining our approach to meet our target audience. For the large multinational companies that participate in the PC gaming industry we have and will continue to advocate joining as a promoter. For developers and smaller companies we are suggesting our entry level contributor level membership as an excellent way to join forces with us and get a ton of great value from that membership (research, reporting tools and marketing opportunities).

How do the $30,000 a year "Promoter" and the $5,000 a year "Contributor" memberships differ from one another?

Promoters can lead and / or participate actively in sub-committee work. They can run for a board seat and ultimately an officer position if they desire. Contributors are called upon to provide feedback to sub-committees as opposed to actively participating in weekly discussions.

What companies are eligible for the "Contributor" membership? Could even individuals join as a "Contributor" member?

PC Gaming Alliance membership is open to any company that is in the PC gaming or related industries.

So far what has the response been like for the new membership tier?

Excellent. We have added members and are anticipating an announcement about our membership at the upcoming Game Developer Conference.

Since we last chatted the Horizons report from the PCGA was released. What has the reaction been from people and companies that have read the report and were some surprised by its findings?

On the whole our belief is that the Horizon's report has forced analysts and the press to review the PC Gaming industry in "fair" light. Prior to the existence of the Horizon's report retail analysts' reports would dictate opinions about how healthy pc gaming is and will be. As we have reported Worldwide revenues for the PC Game Software Industry at just under $11B in 2007 (new figures for 2008 are coming soon) many of these same retail analysts have been forced to admit the shortcomings of their data. PC Gaming is not dead. When recent retail sales data was released in the USA showing PC Gaming down year over year most in the press commented on the flaws of the data and that PC Gaming is leading the digital content distribution revolution.

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