
Believe it or not this is not Gamefly's first such deal to purchase a gaming content site. Most people may not be aware of this, but Spector told us that the company also owns and operates three cheat code web sites (CheatFreak.com, ConsoleCheatCodes.com, and CheatServer.com) along with a free casual game site (Ponged.com). However this is by far the most high profile deal that Gamefly has made in this space. Spector told us that they initially approached Shacknews founder and owner Steve Gibson "about six months ago" to first discuss the acquisition.
As to why Gibson himself is not staying on board at Shacknews, Spector told us, "He's been running the site for a long time and he wanted a more normal life," Spector said that while Gibson won't be working on the day-to-day operations at Shacknews anymore, he will still have some kind of involvement in the site with Spector saying, "He and I have become friends,". Another co-founder, Maarten Goldstein, will stick around in some capacity for now. The other two editorial writers for the site, Nick Breckon and Chris Faylor are now, 'full employees of Gamefly," according to Spector. Spector said that other unnamed members of the Gamefly team will be in overall charge of actually running the site.
Spector said Shacknews, which includes a huge community that generates thousands of comments a day, will remain the same, saying, "We don't want to change the site in a meaningful way," However he does see the possibility of Shacknews' content expanding its reach, including syndicating its news to other sites including Gamefly.com. And what about buying other such game content sites? Spector told us, "There might be others. There's nothing I can talk about at this time."


Shacknews had a strong PC presence in regards to their site. I wonder how much if that will remain. I know they said things will remain the same editorially, but considering there are no Gamefly PC rentals, I still can;t help wondering if there will be a new "influence".
On a slightly different note, I wonder if we won't be seeing PC game rentals in the future, in digital form. Steam has already proven its possible with its free weekends, and there have been full downloadable games with trial periods. There might be a chance that it could help with curbing piracy. Just a thought.
Posted at 7:21PM on Feb 4th 2009 by ChimpWithAHandgun