Massive gets major Blizzard ad account

Posted Dec 3rd 2008 11:30AM by John Callaham
Filed under: Biz, Action, MMO, RPG, RTS, Starcraft II, World of Warcraft, Diablo III

Normally we don't mention news stories about in-game ad deals because, well, they are usually boring. That's not the case today as Microsoft-owned in-game ad company Massive just announced a major deal with Blizzard that will give them control of ads running on all of Blizzard's web sites, including their popular Battle.net site.

No you won't be seeing in-game ads for World of Warcraft, Diablo III or Starcraft II but this new deal does give Massive a major account since all of Blizzard's sites are among the busiest web sites in the world. In a separate deal, Massive will also be handing in-game ad support for Blizzard's other half, Activision, for 18 of their current and upcoming games. Specific financial terms were not disclosed.

Tags: activision, activision-blizzard, battle.net, blizzard, diablo-iii, massive, microsoft, starcraft-ii, world-of-warcraft

Reader Comments (Page 1 of 1)

These stories are boring? No they are infuriating! I wholly despise any and all ads in and around my games in every way. I think I consider it a bigger offense than even crude DRM.

...bysmittyPosted at 12:03PM on Dec 3rd 2008 by bysmitty