Ubisoft to try to break into the MMO market

Ubisoft to try to break into the MMO market - again

Posted Nov 13th 2008 6:00PM by John Callaham
Filed under: Biz, MMO

Ubisoft is one of the most solid game publishers there is but they haven't had the best of luck in the MMO space. Their first attempt with the fantasy title Shadowbane didn't work out well (the game turned into a free-to-play MMO) and Ubisoft decided to pass on publishing The Matrix Online.

However it looks like Ubisoft is getting ready to re-enter the genre. That's part of the reason why the publisher bought Massive Entertainment earlier this week. Gamasutra reports that Ubisoft CEO Yves Guillemot stated that the World in Conflict developer "...are going to help us to also get closer to the MMO space." Speaking at the BMO Capital Markets Interactive Entertainment Conference, Guillemot stated that Ubisoft will move into the "light-MMO" genre with things like free-to-play MMO titles. Ubisoft is also working on a MMO game based on Avatar, the upcoming and highly anticipated sci-fi film directed by James Cameron.

Tags: avatar, massive-entertainment, shadowbane, ubisoft, world-in-conflict-soviet-assault