Former id Software designer American McGee has been living in China for a while now, developing titles with his own company Spicy Horse such as the continuing American McGee's Grimm episodic series. Now his official blog site has posted up a new game concept from McGee called BaiJiu Racer, a MMO-lite racing title that revolves heavily around Chinese culture.

The game is still in pre-production but McGee already has some concept artwork and a YouTube video showing off some early gameplay concepts (you can see it after the jump). The game already has a Chinese publisher but McGee is looking to see if Western publishers would go for the concept. It should be interesting to see if a game with such a Eastern theme could resonate with Western gamers.