One of the big issues in the PC games industry for many years is the use of integrated graphics chips in cheap laptops and desktop PCs. These chip sets, while making these kinds of PCs affordable, cannot run most modern PC games nearly as well as PCs with dedicated graphics cards.

Now Nvidia has announced the launch of their new GeForce 9400 chip set which they claim is five times faster than the fastest integrated graphics chip from the main leader in this market Intel. Nvidia claims, according to a VentureBeat report, that the GeForce 9400 "can run all of the top 30 PC games at acceptable speeds". It also has features like physics support and hybrid SLI.

VentureBeat saw a demo of the GeForce 9400 running a number of PC games alongside a Intel integrated graphics chip. VentureBeat states, "The Intel machines just didn't look good - or couldn't even run - games such as Spore, Portal, or The Sims 2.". If Nvidia's new chip set gains traction among PC makers it could open up the PC games industry to even cheap PC laptops and desktops.