Left 4 Dead gets big promo push; pre-orders exceed Orange Box sales

Posted Oct 2nd 2008 12:00PM by John Callaham
Filed under: Interviews, FPS, Left 4 Dead

The buzz continues to build over Left 4 Dead, the zombie co-op shooter from Valve. The game has gotten a lot of attention from the press but as the game approaches its release date in mid-November it appears that sales of the game could be massive as well.

In a new chat over at VGChartz, Valve's marketing head Doug Lombardi states, "Pre-orders for L4D are currently exceeding Orange Box pre-orders by well over 40%, this driven largely by the 10% off promotion being offered now for both versions." Sales could go even higher when Valve begins promoting the title with Lombardi stating the game will get "...the largest consumer advertising campaign for any Valve game." The promo push will begin in a few weeks with ads on "...buses, buildings, billboards, TV, magazines, and web sites."

Gallery: Left 4 Dead

Tags: left-4-dead, valve, valve-software

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