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Gaming web site's connection to PR firm questioned

TriplePoint is one of the biggest independent gaming PR companies in the US. The firm, previously called Kohnke Communications, handles public relations for a large number of clients, including EA's Mythic Entertainment, D3 Publishing and others. However it has now been discovered that the general manager of TriplePoint, Richard Kain, also founded a new game editorial site earlier this year, Gamecyte, and the site is run by former members of TriplePoint.

The Village Voice gaming blog Joystick Division managed to chat with Kain on the phone about this seemingly unethical connection. Kain stated that he founded GameCyte via another company he owns, Pantheon Labs, and there is no connection between GameCyte and TriplePoint. VentureBeat also chatted with Kain who admitted, "I f***ed up in terms of the degree of disclosure." The GameCyte web site "About" page does now reveal Kain's connection with TriplePoint but so far the site itself has not made an extra effort to talk about the controversy. The big question is, "Did Kain create GameCyte with the idea of promoting his TriplePoint clients?" While it's clear that Kain should have disclosed his connection to TriplePoint more clearly, it does seems that in terms of actual coverage there doesn't appear to be any kind of extra praise of TriplePoint's clients. However, as VentureBeat states, it's going to be a bit harder to trust the editorial coverage of GameCyte from now on.

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