DICE exec predicts 3 million unit sales for Mirror's Edge

Posted Sep 25th 2008 9:00AM by John Callaham
Filed under: Biz, Action, FPS, Mirror's Edge

It's definitely generated a lot of pre-release buzz but can the upcoming near-future action game Mirror's Edge be a sales success. According to Digital Illusions' marketing director Martin Frain, the answer is not only "Yes" but he is making a bold prediction for the game's final sales number.

In an article for Edge Online, Frain is quoted as saying, "I would look for world-wide sales of over 3 million, on three platforms as a conservative number. I think it has the potential to do a lot more than that." Mirror's Edge's big claim to fame is using the familiar first person viewpoint in a new way as the game's protagonist does "free running" trick and stunts to get around rather than just shooting. The game will be released for consoles in mid-November but a PC release date has yet to be officially announced by publisher Electronic Arts (although online retailers have it listed for early January 2009).

Gallery: Mirror's Edge

Tags: dice, digital-illusions, ea, electronic-arts, mirrors-edge

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