By now we know that Electronic Arts is going to be pushing hard to hype up the release of the long awaited life simulation game Spore but we didn't know exactly how they would do it. CNet's News.com reports that EA has already been putting up large posters for the game on the side of buildings in San Francisco.

EA wants to make this game a huge mainstream success like The Sims but this time they are really making sure people know about this game beforehand. The CNet author speculates about more possible promotions for the game. Will there be TV ads? Yep. Will there be magazine ads? They are already out there. But then he adds speculation about a Spore ARG (alternate reality game) to which we have to say, "Huh?" Isn't Spore a kind of ARG already? That seems kind of pointless.