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Did graphic card giants align marketing plans?


With the anti-trust suit against Nvidia and ATI still raging (which alleges the two kept prices artificially high by releasing products at the same time and at very similar prices) it was really bad timing for an unwanted Email to surface. Especially when the Email in question was written by Nvidia's Dan Vivoli to ATI's Dave Orton.

Apparently as far back as 2002 (the suit has been going on since '06) the two graphic card giants were talking about alinging their marketing plans. The Email from Vivoli to Orton stated: "I really think we should work harder together on the marketing front. As you and I have talked about, even though we are competitors, we have the common goal of making our category a well positioned, respected playing field. $5 and $8 stocks are a result of no respect."

Nvidia's stock at the close of market today was a "whopping" $11.56 while ATI's (now owened by AMD) was a "stunning" $4.65. Um, there still doesn't appear to be much respect for these guys. Where's Rodney Dangerfield when you need him?

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