Microsoft held a competition last year called "WOW - Win Experiences Money Can't Buy" that gave one lucky winner the chance to be "digitally made-over and inserted (virtually of course) into a blockbuster game!" That game being Alan Wake. Whoever the lucky winner was flew to Finland where they were digitally mastered and inserted into Wake's world. Well, a year is a long time to wait to see the finished product, but the second part of the prize will come to fruition in September when the winner will be flown to the 2008 Tokyo Games Show to finally see themselves on the screen.
It looks like the hype meter for Alan Wake is set to go red-line later this year.
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