In a conversation with GamesIndustry.biz, Ubisoft executive director Alain Corre shared his belief that this year's E3 Media and Business Summit location and time were "not appropriate" relative to the event's importance.

"For E3, it's very important to be there," stressed Corre, "and to present the games, because even though it's much, much smaller than it used to be, still the American media are here, all our competitors, so you need be there, to be ready and to share product. It's one milestone in the communication of your products throughout the year, and it's important because it's the ramp-up for Christmas. [But] E3 here, mid-July, in the Convention Center in downtown LA - it's not appropriate I would say."

Corre continued by explaining that the event should continue, but at an earlier time of year. Holding the event one month after June's half-year mark simply doesn't give developers and publishers a proper venue to focus on announcing new content. Stating that only focusing on previously announced titles instead of new debuts makes the event less compelling for the publishing schedule of many media outlets, as well as retailers.

"There are no retailers at all, from anywhere on the planet - not even the US retailers are there, and there are very few media outlets from outside of the US," said Corre. "Even the mainstream media from the US aren't there."

One solution advocated by Corre is to reinstate E3 in an earlier month, perhaps May, the time of year during which E3 was held for a number of years. "What we would like, and we're discussing that, is to have an E3 back in May with a bigger size. It shouldn't be at the same level [as 2006] because it was getting too big, it was a funfair, and the cost was too heavy for everybody. It has to be a reasonable size with some reasonable limits as to noise, attendees or whatever, but with a bigger ambition than the one we have this year."