At Electronic Arts' E3 2008 press conference, the publisher announced that it has obtained the rights to publish Rage, the upcoming next original game from id Software that was first announced at QuakeCon in 2007. id Software founder John Carmack took the stage at the EA press conference to announce the deal which represents the first major change for id's publishing duties in a long time. For the past 10 years or so, Activison has been publishing most of the games either developed directly by id or made by others using id's franchises.

Carmack also showed off a new short trailer for Rage which showed more graphical goodness from the new id Tech 5 engine. This trailer, while brief, concentrated more on the characters in the Mad Max-looking game and less on the driving elements that has been seen in previous glimpses. More info and a more detailed showing of Rage will be shown at QuakeCon at the end of July, according to Carmack.