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BioWare suggests DLC, customer loyalty as solution to PC piracy


Rather than moan and groan about the problem, popular developer BioWare has proposed a (possibly perpetual) two-part solution: offer downloadable content and stay loyal to your customers. "We're doing a lot of post-release downloadable content on all of our PC titles going forward," BioWare co-CEO Ray Muzyka said to MTV's Multiplayer Blog. "We think it's a good thing to encourage players to make them want to buy a PC title," Muzyka continued. "That's ultimately the best, most successful path to prevent piracy - to have players that want your games, want to believe in them and think they're high-quality and realize they're going to get a lot of value out of them as platforms for long time afterwards."

BioWare's next title, Dragon Age, will be revealed tomorrow and is confirmed to support downloadable content, much like the developer's current sci-fi RPG, Mass Effect.

With developers such as Crytek deciding to discontinue developing PC-exclusive content as a means of shirking piracy, it's nice to see a developer as prestigious as BioWare propose a solution that punishes pirates rather than legitimate consumers.

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