Rather than moan and groan about the problem, popular developer BioWare has proposed a (possibly perpetual) two-part solution: offer downloadable content and stay loyal to your customers. "We're doing a lot of post-release downloadable content on all of our PC titles going forward," BioWare co-CEO Ray Muzyka said to MTV's Multiplayer Blog. "We think it's a good thing to encourage players to make them want to buy a PC title," Muzyka continued. "That's ultimately the best, most successful path to prevent piracy - to have players that want your games, want to believe in them and think they're high-quality and realize they're going to get a lot of value out of them as platforms for long time afterwards."
BioWare's next title, Dragon Age, will be revealed tomorrow and is confirmed to support downloadable content, much like the developer's current sci-fi RPG, Mass Effect.
With developers such as Crytek deciding to discontinue developing PC-exclusive content as a means of shirking piracy, it's nice to see a developer as prestigious as BioWare propose a solution that punishes pirates rather than legitimate consumers.
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Reader Comments (Page 1 of 1)
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Xaijin makes an interesting point. If the retail product is only half-complete, and they stick with the customer-frustrating DRM I don't think that they will engender the customer loyalty they so aspire towards.
I did once have a great deal of loyalty to Bioware back in the Baldur's Gate days, simply due to their creation of truly enjoyable single-player RPGs, but Neverwinter Nights felt like an enormous waste of money, and I haven't really bothered to try their games ever since.Posted at 1:00AM on Jul 9th 2008 by paralipsis



A step in the right direction, for sure. But I cant help but feel
games will be released half complete.Posted at 8:56PM on Jul 8th 2008 by Xaijin