Ubisoft won't release Assassin's Creed 2 until anticipation builds

Posted Jun 24th 2008 11:00PM by Samuel Axon
Filed under: Biz

Ubisoft (Assassin's Creed, Prince of Persia) is letting its gourmet franchises cook in the oven of public anticipation before releasing new titles, according to Forbes. The business publication said the publisher is "patient enough to allow its brands to grow slowly so gamers don't tire of them."

Forbes posited that Ubisoft is doing this because it has learned from past mistakes. When Prince of Persia: The Sands of Time became a best-selling hit, the company rolled out two sequels (Warrior Within, The Two Thrones) in rapid succession to capitalize on the brand. Neither follow-up achieved the smash success of the first game.

Ubisoft then decided to give customers a breather, and has waited three years to release the next Prince of Persia game. It plans to use the same strategy with Assassin's Creed, which was the industry's all-time best selling game from a totally new IP. The president of Ubisoft North America said:"When we bring it back, there will be more anticipation for it."

[Via Joystiq]

Tags: anticipation, assassins-creed, assassins-creed-2, brand, forbes, franchise, ip, prince-of-persia, prince-of-persia-the-sands-of-time, prince-of-persia-the-two-thrones, prince-of-persia-warrior-within, release-date, ubisoft

Reader Comments (Page 1 of 1)

lol it would make sense to release this one next year or so in time to make the last one during 2012.... i reckon that'd make people panic about how the assassins creed storyline relates to real life.... hmm meh personally i dont believe it will happen but it'd be a fun release date...Posted at 12:51AM on Jul 8th 2008 by Daniel