recent interview with Eurogamer, Nvidia's Rob Taylor, VP of Content Business Development, asserted his belief that PC gaming isn't at all threatened by consoles. Taylor sees console games that inevitably make their way to PC as a starting point, but "the PC [release] is going to be an improved version." Taylor noted Gears of War as a prime example.
Admitting that rampant software piracy will certainly keep many games from being exclusive to PC, Taylor said that "we're going to see more digital authentication, and we're going to see more of an approach that says that PC games aren't products - they're a service." As a service, the lifeline of a game will be extended by updates such as patches, mods, and expansions.
Because console have dominated the market in recent years, Taylor believes that "we have to face the facts - the value of consoles is such that no-one is going to make a PC-exclusive game in the future. Why would they? Why would they ignore consoles?"
Taylor continued by pointing out that such business moves aren't a threat to PC gaming, but rather a sign of its evolution. "PC gaming is changing - and consoles don't threaten PC gaming. They're just different. "Most PC gamers also own consoles - not all of them, but a lot of them. What we're seeing happen is that, yes, people are developing for Xbox 360, for PS3 - but they're also developing for PC."