A few months ago, a number of PC gaming hardware and game publishers launched the non-profit PC Gaming Alliance, designed to both help promote PC gaming as well as solve some of the issues that are currently plaguing the industry (hardware compatibility and piracy being the top two concerns). One of the members of the Alliance is AMD and this morning the PC graphics chip and processor company announced a program called simply AMD Game that is being designed to help consumers purchase PCs for gaming purposes.

The press release states that a study by Jon Peddie Research indicated that two-thirds of all PCs sold in 2007 has just the basics in terms of hardware and were not able to really give a solid gaming PC experience. The AMD Game logo will be put on hardware and components that the company feels will give consumers a clue that these products will be suited for gaming. Hardware retailers like Newegg and TigerDirect and gaming PC makers like Alienware, Velocity Micro and others will sell PCs with the AMD Game logo. The company has even posted up info on several hardware configurations for PCs that could be used to make high-powered gaming PCs

Of course, all of these is designed to also help AMD sell more hardware to consumers; they make both processors under the AMD name and graphics chips under the ATI brand. Having a gaming PC with an AMD made motherboard, processor and graphics chip makes things simple for buyers and gets AMD more money. They need it to to compete with Intel on the processor side and NVIDIA on the graphics side. Will Intel and NVIDIA also launch their own similar program? That's a good question...