Today via press release, it was announced that famed BioShock lead designer Kev Levine would be keynoting the 2008 Penny Arcade Expo (PAX). Levine, head of 2K Boston (formerly Irrational Games), has been tapped for his contributing role in the gaming industry and his unique story telling abilities to kick-start the event.

Apparently one other reason was a driving force behind the decision for the organizers of PAX, his pimpage. "Obviously, Ken is pimp supreme," said Penny Arcade's Robert Khoo, "We're super excited to have him open up the show."

Joined by Levine is a gaggle of musical guests, including: FreezePop, the MiniBosses, Jonathan Coulton of Portal's 'Still Alive' fame and many more.

The event also gives 20 lucky pre-registrants the opportunity to compete in a wide-range of games for a chance to win a trip for two to the Tokyo Game Show, $5000 dollars spending money and a new home theater system.

The fifth annual Penny Arcade Expo lands at the Washington State Convention & Trade Center in downtown Seattle, Washington on August 29-31.